THOR understands that strong distribution is key to maximizing room night production. To help you drive visibility and bookings through the GDS, THOR provides three distinct rate access codes:

THR – Proprietary Consortia Rate Code (Required)

THR is THOR’s proprietary rate code, designed to display your consortia rates across all applicable room types. This serves as your primary required rate offering and ensures consistent visibility to travel buyers.

THX – Promotional Rate Code (Optional)

THX offers the flexibility to showcase special promotions without impacting your core rates. Use this code for:

• Special offers and value-adds

• Package rates (e.g., honeymoon, weekend stays)

• Distressed Inventory

• Prepaid or limited-time promotions

This allows you to create targeted campaigns while preserving the integrity of your main THR rates.

4TM – Expanded Distribution Opportunity (Optional Add-on)

Take your exposure even further with the 4TM rate code. This provides access to an additional 65,000+ Travelport agencies, helping to extend your reach and generate incremental bookings.