Introduction
Are you looking for ways to increase your room night production? If so, let us help. THOR Hotel Program has been providing our partner agencies with a dedicated consortia hotel program for the past four decades, demonstrating the longevity, excellence, and experience THOR brings to the travel and hospitality industry. Supported by a specialized THOR travel services team, we’re committed to growing our hotel program so Partner Agencies and preferred suppliers alike maximize their benefits.
With access to over 5,000 THOR Partner Agencies worldwide, we promote your hotel to a vast network through our dedicated agency-facing website, which features the Hotel Navigator directory, Travel Agent Deals, and for those seeking additional marketing, a dedicated supplier partner page. This ensures both your property and agency partner customers gain prominent visibility and added value.
Requirements
As a participating member hotel(s) we would require the following benefits & requirements be included in your offering for the agency/traveller:
• Program Starts and Ends
◦ January 1, 2026 – December 31, 2026
• Benefits to the Agency/traveller:
◦ Fixed or Dynamic pricing with discount off BAR
◦ THOR rates must be commissionable to the travel agency (standard 10%)
◦ THOR rates must have the least amount of restrictions and include LRA (last room availability)
◦ Include complimentary Wi-Fi & Breakfast (where applicable)
◦ Complimentary room upgrades (where applicable), especially for Premium Plus Member Hotel(s).
Benefits
As a participating member hotel(s) the following benefits will apply:
• Benefits to you the supplier:
◦ Rates accessible to 5,000+ THOR Travel Agencies worldwide
◦ Inclusion in THOR Hotel Navigator online directory (preferred status for Premium Plus members)
◦ Complimentary marketing per hotel paying a listing fee
◦ Additional paid for marketing opportunities available – with a 20% discount off the price for Premium Plus members
◦ Additional access to 65,000 agencies with Go Further with THOR program add-on
• Who can join the program?
◦ Any GDS bookable hotel
• Hotel criteria:
◦ Must be GDS bookable in Travelport (Apollo, Galileo, Worldspan), Amadeus & Sabre GDS systems
◦ Must load all preferred against THOR rate access codes in all GDS systems
