Increase Your Room Night Production with THOR
Looking to drive more room night production? THOR Hotel Program is here to help.
For over four decades, THOR has delivered a dedicated consortia hotel program to partner agencies and suppliers worldwide—demonstrating proven longevity, expertise, and excellence within the travel and hospitality industry. Backed by our specialized THOR Travel Services team, we are committed to helping both partner agencies and preferred suppliers maximize their performance and growth.
With access to more than 5,700 THOR Partner Agencies globally, your property gains exposure to a powerful distribution network. Through our dedicated agency-facing platform—featuring the Hotel Navigator directory, Travel Agent Deals, and enhanced supplier marketing opportunities including custom partner pages—we ensure your hotel receives maximum visibility and engagement.
Partner with THOR and unlock greater reach, stronger connections, and measurable results.
Program Requirements
To participate in the THOR Hotel Program, member hotels are required to meet the following criteria and provide these benefits to THOR agencies and their travellers:
Program Duration
January 1, 2027 – December 31, 2027
Agency & Traveller Benefits
Participating hotels must include:
Competitive Pricing
Fixed or dynamic rates offering a clear discount off the Best Available Rate (BAR)
Commissionable Rates
All THOR rates must be commissionable at a standard 10% to travel agencies
Rate Availability & Flexibility
Minimal restrictions applied to THOR rates
Mandatory Last Room Availability (LRA)
Value-Added Amenities
Complimentary Wi-Fi
Complimentary breakfast (where applicable)
Guest Enhancements
Complimentary room upgrades (where available)
Priority upgrades encouraged for Premium Plus Member Hotels
Supplier Benefits
As a participating member hotel, you will receive the following benefits:
Global Distribution & Visibility
Access to 5,700+ THOR Travel Agencies worldwide
Inclusion in the THOR Hotel Navigator online directory
Preferred placement for Premium Plus members
Marketing & Promotion
Complimentary marketing inclusion for each hotel with a listing fee
Access to additional paid marketing opportunities
20% discount for Premium Plus members
Expanded Reach Opportunities
Optional “Go Further with THOR” add-on program
Expands exposure to 65,000+ travel agencies globally
Receive an additional 10% discount on marketing
Eligibility & Participation Criteria
Who Can Join
Any GDS-bookable hotel
System & Rate Requirements
Participating hotels must:
Be bookable in the following GDS platforms:
Travelport (Apollo, Galileo, Worldspan)
Amadeus
Sabre
Load all preferred rates using THOR rate access codes across all GDS systems